Remember when you were driving down the road the other day, and you spot that utility van for the local electrician? That magnetic sign, with the same red type set in Arial or Helvetica, stating that their service is “#1!” You think to yourself, ‘I could do better.’
When the opportunity came around, I leaped at the chance to develop a brand for Cables & Volts that shook off the preconceived notion of what it meant to be an electrical contractor. The logo denotes a level of professionalism you’d expect from a larger company, with a dash of rock ‘n’ roll. Who says these guys can’t be hip?