Join Rebranding

Join is a homeless outreach organization that has been serving the Portland Metro area since 1992. This year, I was approached to develop a new brand identity for Join.

The logotype reflects Join’s focus on community and education, reframing viewpoints on homelessness and reaching out in an open and transparent manner.

  • OT-Human1
  • OT-Human2

Developed as a proof-of-concept, OnTrack is a minimal time-tracking app for freelancers that logs work hours and encourages productivity through a reward-system.
For now, OnTrack is front-end only. This could change if I ever learn how to program an app.

  • Featured Work: Elk Horn Brewery
    EHB@2x
  • Summer Love
    summer love@2x
  • Sirberlin
    sirberlin@2x
  • Flyin' Hawaiian IPA
    flyin hawaiian@2x
  • Sasquatch's Shadow
    sas shadow@2x
  • Lemon Pils
    lemon pils@2x
  • Velvet Antler Red
    velvetantler@2x
  • Perfect 10 Imperial IPA
    Perfect 10 Imperial IPA

When you are entrenched in the craft beer industry, it’s hard to find the time to develop your own merch. Elk Horn Brewery, located in Eugene, OR, is a family-owned gastropub and a regular client. Many of the projects for EHB highlight typography as well as basic character design.
Designing for EHB is always a blast!

Making Stuff & Doing Things Cover

The cover for Making Stuff & Doing Things is one of my favorite projects. I was tapped by Microcosm Publishing to redesign the cover for the fourth edition of this anthology.

msdt-mock1


msdt-mock3

The illustrations were created as an homage to the late Keith Haring, whose simple gestures & high-energy artwork will always inspire me. The updated version will be available in December, and you’ll be able to order it here.

Knowing Your Abilities

Which feels more terrifying? A company rejecting your services, or a company hiring you and you don’t deliver your A-Game? Or you try your best, but nothing lives up to the client’s expectations.

Or what if, what if, what if, on and on and on to the point where you’re thinking way to hard about scenarios that haven’t happened yet and meanwhile the cursor in that e-mail you’re drafting is blinking away, mocking you, judging you.

Okay, maybe that last part is just me.

But seriously, this is a real issue. As creatives, we’re terrified that we’ll be uncovered as frauds. Especially those of us relatively new to the field. You have to work long and hard to eventually feel confident enough in your abilities, and that could take years – depending on the type of person you are.

So how do we cope with that fear? Well, that’s different for everyone. What I think works is to know your abilities.

You should know what skills you have, what projects you’ve done, and what you enjoy doing. Knowing your abilities is similar to knowing your limits. However, many people tend to place very conservative limitations on themselves. They say, “I can never do this,” or “I don’t know how to do that,” and so they self-sabotage and give in to the fear of failure.

In knowing your abilities, you acknowledge what you’ve learned thus far, and what you are capable of learning and doing as you progress. We never stop learning, after all, and in the age of Skillshare, Lynda.com, and other online training resources, we can’t say that we’re completely limited. Not really.

So understand your abilities, and don’t be afraid to tackle new projects and new clients. Besides, sitting around and being afraid never made anyone any money. Right?

On Achieving Failure

So… First post. Crazy, right?

I’ve been working as a freelance designer for about three years, and I’m still trying to find my way. It’s not an easy path, but if you have the fortitude and the skills, you can achieve failure!

Wait… what?

Yeah, that’s right. I said it. “Achieve failure.” It’s a thing.

Let’s think about this for a second. Sure, to some failure can be this massively disappointing experience – you put your all into something, every essence of your being, and you fell right on your face. It’s awful, it sucks. It hurts to fail.

However, to reach the point of failing means that you’ve made an attempt. Imagine you’re a scientist working on an experiment. Before you perform said experiment, you must form a hypothesis as to your outcome. Now, if your hypothesis isn’t proven by the results of the experiment, did your hypothesis fail?

No, your hypothesis just needs to be changed based on the results of the experiment and retested.

In the world of startups, this is called making a “pivot.” In the real world this is called “learning from your damn experiences and getting back on the horse.” That’s how the most successful people out there do it, that’s how we all should do it.

That said, I’m throwing my rejected logos into the Portfolio section of the blog here. Check them out, and maybe leave some links to your own failed creations in the comments, and maybe let the world know what you learned from them!