On Achieving Failure

So… First post. Crazy, right?

I’ve been working as a freelance designer for about three years, and I’m still trying to find my way. It’s not an easy path, but if you have the fortitude and the skills, you can achieve failure!

Wait… what?

Yeah, that’s right. I said it. “Achieve failure.” It’s a thing.

Let’s think about this for a second. Sure, to some failure can be this massively disappointing experience – you put your all into something, every essence of your being, and you fell right on your face. It’s awful, it sucks. It hurts to fail.

However, to reach the point of failing means that you’ve made an attempt. Imagine you’re a scientist working on an experiment. Before you perform said experiment, you must form a hypothesis as to your outcome. Now, if your hypothesis isn’t proven by the results of the experiment, did your hypothesis fail?

No, your hypothesis just needs to be changed based on the results of the experiment and retested.

In the world of startups, this is called making a “pivot.” In the real world this is called “learning from your damn experiences and getting back on the horse.” That’s how the most successful people out there do it, that’s how we all should do it.

That said, I’m throwing my rejected logos into the Portfolio section of the blog here. Check them out, and maybe leave some links to your own failed creations in the comments, and maybe let the world know what you learned from them!

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